Targeting your customers is vital to your online success. Increase your web profits by focusing on prospects who are likely to buy your products or services. Ask the following questions to find out who your ideal customers are and what they want:
After finding out who your ideal customers are and what they want, target the content and design of your promotional materials and web site directly to them.
Attract your target audience with a benefit-oriented headline. Tell right away what your web site is about and what's in it for them.
Example: "Authors and Web Entrepreneurs – Write a Profitable Ebook in Less Than 30 Days. Book coach tells you how ."
Make your text large for seniors. Use a conservative design for accountants. Make your design colorful for children. Avoid movies, sounds, and animation if your customers have slow computers and Internet connections.
Are your sales materials and web site targeted to your ideal customers? If they're not, revise them. It will dramatically increase your profits.
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